OVER DE MERK

The history of Steve McQueen Eyewear is intertwined with the legacy of the Hollywood icon himself. Steve McQueen, known for his roles in classics like "The Thomas Crown Affair" and "Bullitt," was famous for his distinctive style, which included his signature Persol sunglasses. The Persol 714 model, with its folding frame and crystal blue lenses, became synonymous with McQueen after he wore them in "The Thomas Crown Affair." His personal choice to wear these sunglasses on set led to their iconic status and a significant increase in sales for Persol.

The connection between McQueen and eyewear continued with the establishment of Steve McQueen Eyewear, which was born from a shared passion for vintage cars and the Californian aesthetics of the sixties and seventies. In 2019, to preserve the integrity of McQueen's image and legacy, his estate decided to trademark his name and entered into an exclusive licensing agreement for the creation and distribution of optical frames. This move allowed for the development of a collection that not only pays homage to McQueen's style but also prioritizes visual health and timeless elegance. Today, Steve McQueen Eyewear stands as a testament to the actor's enduring influence on fashion and his commitment to quality and style.

A Timeless Legend

"The King of Cool"