LEEZR LOOKBOOK

Embark on a Journey of Artistic Innovation

Fred Samuel, in front of the Negresco hotel © Fred

OVER DE MERK

Contemporary. Jeweler. Creator.

In three words, Fred Samuel encapsulated the essence of Maison FRED in his self-description in 1936. Infused with a constant joie de vivre and bold creativity that upended traditional jewelry codes, his jewelry became the signature of a new informal glamour and sparkling, relaxed elegance.

The founder’s philosophy remains that the heart of Maison FRED today, inspiring each of its collections. Their pronouncedly distinctive design combines superb jewelry-making excellence, exquisite refinement and versatility to express each individual personality. A joyful, free and bold spirit transforms each creation into a celebration of happiness, lighting up life’s memorable moments both big and small.

Prestigious Elegance & Luxury

FORCE 10 EYEWEAR COLLECTIE

The Fred "Force 10" eyewear collection is a true testament to the brand's nautical heritage and its longstanding commitment to craftsmanship and design. Drawing inspiration from the iconic Force 10 bracelet, known for its braided marine cable, the collection offers a range of sunglasses and optical frames that embody the spirit of the sea. Each piece in the collection is a fusion of tradition and modernity, featuring high-quality materials and the meticulous attention to detail that Fred is renowned for.

The collaboration with Thélios, a specialist in luxury eyewear, ensures that each model from the collection not only captures the essence of Fred's maritime roots but also meets the highest standards of eyewear design. This partnership highlights the synergy between Fred's jewelry expertise and Thélios' optical innovation, resulting in eyewear that is both functional and a statement of style.